Cryptocurrency Podcasts: A Expanding Advertising Gateway

Cryptocurrency Podcasts: A Expanding Advertising Gateway. By fusing “iPod” with “broadcast,” the word “Podcast” came into use in the 2000s. Optimal methods for downloading internet radio to the 2001 iPod were sought by podcasting pioneers Dave Winer and Adam Curry. The cultural phenomenon of podcasts skyrocketed by 2004, allowing anybody with a microphone and a message to get millions of listeners over the internet.

Now in the year 2023, there are more than 464.7 million listeners all across the world, and podcasting has truly taken off. These days, the typical podcast listener will listen to eight episodes every week. Crypto podcasts have recently grown in popularity for industry insiders to stay up-to-date on the latest news, market trends, and investment advice. The potential of cryptocurrency podcasts as a medium for brand promotion is the subject of this article.

What are Crypto Podcasts?

Podcasts about cryptocurrencies have emerged as a unique way to reach people interested in blockchain technology. The cryptocurrency industry is constantly evolving, with new trends appearing daily, a growing vocabulary, and users constantly acquiring new skills. Listeners in this field can benefit greatly from podcasts as a means of keeping up with current events.

Benefits of Crypto Podcast Advertising

• Information, education, and insights: Insights into blockchain development, acceptance, macroeconomics, geopolitics, legislation, and a plethora of other subjects are covered in podcasts. Because of this, they are a useful resource for gathering important data on the industry. Peter McCormack’s “What Bitcoin Did?” podcast, for instance, is all about macroeconomics and blockchain technology. The program consistently has top-notch guests, keeps things simple, and covers all the important ground in the industry.
• Easy consumption: Podcasts are convenient since they can be listened to anywhere: at home, at the office, or even while traveling. Podcasts are great because you can listen to them without interrupting what you’re doing, unlike videos, text, or traditional media.
• Quick to create: Podcasts are easier to create than other types of online material. A microphone, recording software, and access to the internet are all that’s required. Even more convenient is the fact that powerful recording apps like Audible and Google Chromecast exist.
• Widening the audience: Creators can reach a wider audience with podcasts because they can submit their work to several publishers.
• Building authority, trust, and credibility: Podcasting makes it easy to establish credibility as an expert in your field. When you want to highlight specific areas of your presentation, for instance, the voice modulation tool is essential.

Podcasts, according to industry statistics, produce the best brand memory when compared to advertisements in other media. Podcasts, for instance, outperform other media formats in terms of ad interaction by more than sixteen percent. The power of podcasts to make a lasting impression on listeners is seen here. Podcast advertising trends for the future should be considered by advertisers before diving into ad formats.

Some people think that podcast ads can reach those who have premium YouTube accounts, use ad blockers, and subscribe to streaming services. Keep in mind that listeners may take their podcasts with them wherever they go, whether it’s in the vehicle, the kitchen, the office, the gym, or even on a morning jog. People are more inclined to continue watching after the show has ended if the advertisement comes from someone they already love and trust. We believe that podcasts are a trustworthy advertising medium and a great way to gain your audience’s confidence because of their reliability.

Effective Crypto Advertising Strategies

Nearly 60% of people are trying to avoid being stared at, according to a recent survey. Podcasts and other forms of audio provide solace to those who inhabit this planet. But it doesn’t imply they’re just tuning in to podcasts for fun. In the US, for example, 90% of listeners are getting almost the entire episode of a podcast, but just 52% are committed to hearing it through to the conclusion.

The fact that 54 percent of podcast listeners are more inclined to purchase from brands they heard mentioned on a podcast is a huge deal for marketers. Key tactics for podcast promotion of cryptocurrency are as follows:

Identifying relevant podcasts

Podcasting is a great platform for advertisers to unleash their imaginations. However, before you do anything else, make a list of the most appropriate categories that correspond to your product, topic matter, and intended audience. Being linked with the proper podcasters is important regardless of whether you are advertising a crypto product or not. Some cryptocurrency podcasts may center on trade, while others may cover blockchain development. Even while their target audiences are comparable, the two are very distinct.

Podcast advertisements should be topical, according to Bitmedia.IO, a blockchain advertising business that has a track record of developing genuine and organic ad campaigns. The ad’s effectiveness depends on how well the podcast episode reflects your brand’s values. Finding cryptocurrency podcasts that are related to your brand’s industry should be your primary emphasis.

Crafting compelling ad scripts

The script is the core of any message in podcasting and podcast advertising. The show’s subject matter must be subtly but surely woven into the story. The story should not call attention to itself but should captivate listeners, instruct them, and motivate them to take action.

Considering all the jargon associated with the blockchain sector, writing engaging marketing copy for this niche could be difficult. But every product has a fascinating feature, and you must highlight this while writing captivating marketing copy. The script for a podcast commercial needs to be informative, interesting, and have a call to action (CTA).

Leveraging host endorsements and sponsorships

Interweaving a host’s endorsements and sponsorships into an ad is one of the most effective marketing tactics, according to several marketers. When a host believes in a product, it strikes a chord with listeners. Your product or brand’s reputation will increase because the ad now reads like a recommendation from a friend you trust podcast hosts to grasp the product, advertisers need to collaborate closely with them. Advertising the product will be easy if the host has faith in it.

Successful Advertising Campaigns on Cryptocurrency Podcasts

The Around the Block audio by Coinbase is a prime example of an effective crypto audio advertising strategy. Guests on the weekly podcast include influential figures in the blockchain industry, including founders, regulators, and builders. Listeners can learn about new cryptocurrency listings, crypto basics, and the platform’s perks through the exchange’s advertising.

Also in 2023, Binance Exchange debuted its podcast, Crossing into Chain. Cryptocurrency Podcasts: This podcast delves into several weighty issues affecting the cryptocurrency market, including geopolitical restrictions, compliance rules, and worldwide policy. Podcast hosts make sure to provide material in a way that is easy to understand, even though they are interviewing prominent figures in world policy. This podcast allows both parties to sell their major products in an easy-to-understand fashion and gets thousands of engagements each episode.

Choosing Podcast Advertising Partnerships

There are currently more than three million podcasts available in one hundred different languages. With such a large number, picking the perfect podcast to promote your ad could be challenging. That is why, before settling on a show, presenter, or topic for your advertisement, you should research the market, your target demographic, and how well your product fits with them.

Research and Vetting Podcast Hosts/Networks

Use podcast directories to find niche-specific podcasts after you’ve established your product’s objectives and intended users. You can discover people whose hobbies are similar to yours in these podcasts. Think about things like audience size, level of engagement, and brand alignment before deciding on a podcast.

When composing ad scripts, listening to a few episodes helps you understand the show’s tone, style, and format. Also, when you book a host, make sure you research their credibility and reputation. At this point, resources like podcast review websites, data on listener demographics, and engagement analytics can be quite useful. You can use these metrics and measurements to evaluate potential podcast hosts for long-term engagements with your company.

Negotiating ad Placements and Pricing

You should negotiate ad placements and pricing once you have evaluated all metrics and factors for your product’s advertisement. The first step in securing advertising space on podcasts is contacting the broadcasters directly.

Several ad placements are available, such as before, during, and after the video plays. Host-read, sponsored, and generated ads are just a few of the ad types that you should inquire about. There is a price difference between all of these choices. Cryptocurrency Podcasts: The ad campaign’s length and the size of the target audience are two further variables that will affect the final price. Reach a mutual understanding and negotiate the conditions of the advertisement contract before signing it. Review the ad delivery time, and budget, and ask for clarification if needed.

Keep in touch with the podcast host, monitor the performance of your podcast ads, and then make additional modifications to your campaigns. For all of your crypto advertising needs, we recommend looking into a cryptocurrency advertising firm.

The company’s fame, powerful targeting algorithm, user-friendly and multimedia display adverts, and successful crypto marketing campaigns are just a few more reasons to work with them. Because podcasts are so entertaining, it’s hard not to paraphrase a line or two. This could be a fact, a statement, or an insightful conclusion. Podcasts have become an effective medium for disseminating information about cryptocurrencies and educating the general public. In addition to their use in education and thought leadership, podcasts may be a powerful advertising strategy for brands looking to outperform other media by 16%.